Kraft Heinz continues its tech transformation with Google partnership

Kraft Heinz Co. KHC, +1.77% announced a partnership with Google GOOG, -1.39% google on Friday that’s intended to further the food company’s digital transformation. Kraft will use machine learning tools to help with new flavors and products, improve shopper engagement using Google Cloud products, and use platforms like Google Ads and YouTube for marketing. Kraft has invested in its own digital tools over the past year, which will be used in tandem with Google’s capabilities. Kraft stock has slipped 3% over the past year while the S&P 500 index SPX, -0.72% has gained nearly 12%.